In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” format, sharing down-to-earth marketing tactics—like how to boost webinar attendance—and veering off into pop culture commentary as only he can.
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Best Moments:
(01:30) Addressing declining show-up rates for events and webinars
(02:23) The power of remarketing to people who have already signed up
(03:33) Using Instagram Reel ads for remarketing (even for B2B)
(05:24) Creating incentives for live attendance with exclusive content
(07:05) "Ridiculous question" about Dr. Pimple Popper and Lifetime TV
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