Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart Weekly Buzz 10/16/25: Amazon Announces Fee INCREASES! | Shop Walmart on ChatGPT
Oct 16, 2025
Amazon is raising FBA fees starting in 2026, citing efficiency investments while keeping increases below 0.5%. Sellers are advised to utilize tools like the Revenue Calculator to assess impacts. Meanwhile, Walmart is teaming up with ChatGPT to revolutionize shopping, offering conversational features for personalized experiences. This collaboration aims to streamline purchasing and improve customer interaction. The new Amazon inbound shipment view promises quicker planning and reduces the risk of inventory delays. Exciting changes are stirring in e-commerce!
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2026 FBA Fee Increase Overview
- Amazon is raising US FBA and referral fees effective January 15, 2026, with an average increase Amazon says is eight cents per unit.
- The change funds forecast, automation, and inventory placement improvements that aim to reduce defects and speed delivery.
Run Fee Impact Modeling Now
- Review your Revenue Calculator, Fee and Economics Preview, and Profit Analytics dashboard to model the new rates before January 15, 2026.
- Use those 90 days to run scenario planning and ensure your listings remain profitable under the new fee structure.
Fees Vary By Size, Weight, Price
- Fee changes vary by size, weight, and price band, e.g., standard items $10–$50 rise ~25¢ while many large standard items rise only ~5¢.
- Inbound placement and weight tiers are refined for more precise pricing, affecting restock planning.