Amazon Announces 2026 FBA and Referral Fee Increases

Amazon announces 2026 FBA fee increases, Walmart partners with ChatGPT for AI-powered shopping, and Amazon rolls out a new inbound shipment list view. All this and more buzzing news this week!

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We’re back with another episode of the Weekly Buzz with Helium 10’s Sr. Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

2026 US Referral and FBA fee changes summary
https://sellercentral.amazon.com/help/hub/reference/G201411300

2026 US FBA fulfillment fee changes
https://sellercentral.amazon.com/help/hub/reference/GABBX6GZPA8MSZGW

Walmart is incorporating ChatGPT into online shopping. Here's how.
https://www.usatoday.com/story/money/2025/10/14/walmart-chatgpt-openai-shopping/86688757007/

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:49 - Amazon Raises Seller Fees!
• 11:03 - How to Sell Elsewhere
• 12:25 - Pay with OpenAI at Walmart
• 15:22 - A New FBA Feature to Appreciate