The GaryVee Audio Experience Behind The Scenes of Rolling Loud's Incredible Success w/ Co-Founder Tariq Cherif
Oct 4, 2022
Tariq Cherif, co-founder and co-CEO of Rolling Loud, shares his journey of transforming small concerts into a world-renowned music festival. He discusses the vital role of community and culture in hip-hop and how it drives engagement at events. Cherif reflects on the festival's evolution and early marketing challenges, while also highlighting innovative projects like their NFT initiative, Loud Punx, which aims to enhance fan experiences. Tune in to discover the fascinating intersections of music, culture, and technology through Cherif's insights!
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First Event Failure
- Tariq Cherif's first event, a Rick Ross afterparty, was a failure due to being out-promoted by another club.
- Despite the financial loss, Ross's professionalism left a positive impression.
Target Sub-genres
- Cater to different sub-genres of music fans to broaden appeal.
- Recognize distinct preferences within your target audience.
Childhood Beginnings
- Tariq Cherif and Matt Zingler, co-founders of Rolling Loud, have been friends since 4th grade.
- They started their event journey by throwing parties at Cherif's grandma's house.