Tariq Cherif, co-founder and co-CEO of Rolling Loud, shares his journey of transforming small concerts into a world-renowned music festival. He discusses the vital role of community and culture in hip-hop and how it drives engagement at events. Cherif reflects on the festival's evolution and early marketing challenges, while also highlighting innovative projects like their NFT initiative, Loud Punx, which aims to enhance fan experiences. Tune in to discover the fascinating intersections of music, culture, and technology through Cherif's insights!
