The Bunker – News without the nonsense Labour’s messaging is a mess. Here’s how to fix it.
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Dec 3, 2024 Patrick Diamond, a former policy advisor to New Labour and now a Professor of Public Policy, dives into Labour's current communication woes. He compares the party's struggle with messaging to the successful strategies of Tony Blair and Alastair Campbell. Diamond discusses the complexities of inheritance tax reforms and the need for clear messaging to regain public confidence. He also highlights Labour’s reactive media strategies, urging a more proactive approach to tackle ethical scandals and reshape public perception.
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Labour's Messaging Challenges
- Labour's messaging struggles stem from a transitional period, isolating ministers and hindering central control.
- This makes it harder for Number 10 to manage the narrative effectively.
Tuition Fees: A Case Study
- New Labour's tuition fees policy demonstrates how thorough policy analysis can support even unpopular decisions.
- Despite not being widely anticipated, the groundwork laid by the Dearing Review enabled a reasoned argument.
Campbell's Impact on Labour's Communication
- Alastair Campbell's strong media management instilled confidence in Labour's communication, enabling them to engage even hostile outlets.
- This approach aimed to make Labour electable after a history of difficult media relations.