Patrick Diamond

Patrick Diamond, a former policy advisor to New Labour and now a Professor of Public Policy, dives into Labour's current communication woes. He compares the party's struggle with messaging to the successful strategies of Tony Blair and Alastair Campbell. Diamond discusses the complexities of inheritance tax reforms and the need for clear messaging to regain public confidence. He also highlights Labour’s reactive media strategies, urging a more proactive approach to tackle ethical scandals and reshape public perception.