The Futur with Chris Do 267 - Convert Content To Customers, Part 1
110 snips
Nov 15, 2023 
In this conversation, Richard Moore, a LinkedIn guru, shares insights on transforming creative engagement into meaningful customer connections. He emphasizes the importance of understanding user needs and creating high-quality, compelling content. Richard discusses strategies for effective outreach, highlighting personalized interactions over sheer volume. They dive into innovative content formats that enhance audience engagement and the significance of nurturing leads through strategic content. This engaging dialogue sets the stage for leveraging LinkedIn to foster valuable client relationships.
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Content to Clients
- Create valuable content that attracts your target audience.
- Let your audience sell themselves on your services through the value you provide.
Conversion vs. Inbound
- Richard Moore's sales background focuses on actions that convert leads into clients.
- He contrasts this with Chris Do's inbound approach, where clients effectively sell themselves.
Leveraging Existing Engagement
- Focus on converting existing engagement (likes, profile views) into clients.
- Don't rely solely on increasing followers, but learn to leverage smaller interactions.