In this conversation, Richard Moore, a LinkedIn guru, shares insights on transforming creative engagement into meaningful customer connections. He emphasizes the importance of understanding user needs and creating high-quality, compelling content. Richard discusses strategies for effective outreach, highlighting personalized interactions over sheer volume. They dive into innovative content formats that enhance audience engagement and the significance of nurturing leads through strategic content. This engaging dialogue sets the stage for leveraging LinkedIn to foster valuable client relationships.
Understanding user needs and creating valuable content that positions you as an expert are essential for converting content into customers on LinkedIn.
Using low-pressure calls to action, providing value, and nurturing conversations are effective strategies to encourage potential leads to express their interest and foster meaningful interactions on LinkedIn.
Deep dives
Using LinkedIn for Creative Business: Content to Clients
The podcast episode discusses how to effectively use LinkedIn to convert content into clients for creative businesses. The hosts emphasize the importance of engaging with individual users on their own terms rather than relying solely on the number of likes or followers. They share their different approaches, with one host focusing on creating valuable content to attract target audiences, while the other emphasizes the conversion process. The hosts provide practical tips on creating engaging content, such as using visually appealing carousels, images, and gifs. They also highlight the significance of crafting strong hooks and call-to-actions that encourage interaction and nurture potential leads. Finally, they mention recent changes on LinkedIn, where the platform is increasingly favoring content that offers insights, advice, and practical help to professionals.
Optimizing Calls to Action for Low-Pressure Engagement
The podcast episode explores the science of effective calls to action on LinkedIn. The hosts point out that the state of users when consuming content is not typically ready to make a purchase decision. Therefore, they recommend using low-pressure calls to action that provide value without demanding immediate commitment. They suggest asking questions and offering additional valuable resources or insights to spark engagement. They also discuss the importance of understanding the mindset of LinkedIn users and avoiding sales-focused language that may evoke social anxiety. By providing subtle CTAs and nurturing conversations, creatives can encourage potential leads to step forward and express their interest, leading to meaningful interactions and potential conversions.
Types of Content that Engage and Attract Users
The podcast episode highlights key types of content that effectively engage and attract users on LinkedIn. Carousels, particularly those uploaded as documents, are recommended as they generate the most views and capitalize on dwell time. Another successful format is image and text posts, especially when accompanied by animated GIFs. Text-only posts also perform well since LinkedIn remains a platform focused on business. Polls offer an opportunity for audience segmentation and increased engagement. While videos are an option, they tend to receive less distribution compared to other post types. The hosts suggest varying the content to maintain audience interest and emphasize the importance of strong hooks and teasers in the first few lines of a post to encourage users to click 'See More.'
Leveraging Profile Views and Engagement for Lead Nurturing
The podcast episode discusses leveraging profile views and audience engagement to nurture leads on LinkedIn. The hosts recommend focusing on people who have viewed profiles or engaged with content as potential leads. They advise sending personalized messages acknowledging the specific actions individuals have taken, such as viewing a profile, liking a post, or participating in a poll. By initiating conversations based on the person's curiosity or engagement, creatives can build connections and begin a dialogue that nurtures leads. Additionally, the hosts suggest using well-optimized profiles with featured links to drive traffic to landing pages and effectively capture the interest of potential clients. The episode emphasizes the significance of building meaningful connections with engaged users rather than relying on cold outreach.
Are you a creative business owner looking to leverage LinkedIn to its fullest potential? In this episode, we’re bringing a conversation that Chris had with Richard Moore on LinkedIn, earlier this year, to the podcast. Richard is a LinkedIn guru, who’s goal is to help users find and develop clients on one of the most active social sites on the web. In Richard’s words “Everyone you’ll do work with is here… Basically, anyone in B to B, who might buy your services, they’re here”. Chris and Richard will explore the importance of understanding user needs and discuss strategies for creating content that positions you as an expert in the eyes of your customers. They’ll also discuss how to attract and engage your target audience, and learn valuable insights on how to stand out from the crowd with compelling copy and unique approaches. This is the first part of a two part conversation, so make sure you join us for the rest of the conversation in the next episode.
