Transforming Content into Customer Connections

Are you a creative business owner looking to leverage LinkedIn to its fullest potential? In this episode, we’re bringing a conversation that Chris had with Richard Moore on LinkedIn, earlier this year, to the podcast. Richard is a LinkedIn guru, who’s goal is to help users find and develop clients on one of the most active social sites on the web. In Richard’s words “Everyone you’ll do work with is here… Basically, anyone in B to B, who might buy your services, they’re here”. Chris and Richard will explore the importance of understanding user needs and discuss strategies for creating content that positions you as an expert in the eyes of your customers. They’ll also discuss how to attract and engage your target audience, and learn valuable insights on how to stand out from the crowd with compelling copy and unique approaches. This is the first part of a two part conversation, so make sure you join us for the rest of the conversation in the next episode.

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