Craig Strong's Journey: From Photojournalist to Lensbaby Founder

Craig Strong, former photojournalist and professional photographer, shares his journey of transitioning from traditional photography to founding Lensbaby. He traces his inspiration back to National Geographic and his desire to capture images with edge-to-edge sharpness. However, after experimenting with non-traditional lenses, he discovered a whole new world of artistic photography. The demand for his unique lenses from fellow photographers led him to start Lensbaby as a business, creating lenses that reintroduce imperfections as artistic features. Strong recommends the Lensbaby Sol 45 as a beginner's lens and the Edge 50 for street photography, as it allows users to create a slice of focus when tilted. He also touches on the importance of building rapport with subjects in street photography and the need for personal discomfort to achieve creative breakthroughs.