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24min chapter
Craig Strong – Reinventing Yourself
Street Photography Magazine
From Photography to Business
In this chapter, they discuss the process of turning their photography into a real business. They explain how other photographers were interested in the unique lenses they were using and how they started making and selling these lenses to meet the demand. They eventually realized that creating and selling lenses was taking up more time than their actual photography, leading them to make the decision to start a company.
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