Craig Strong, Experienced Global Practice Leader at AWS and Chief Technology & Product Officer, discusses the adoption of product-centric organizations. Highlights include the significance of life cycles in product development, asking timely questions, and flexible frameworks that meet complex organizational needs. Key topics covered are viewing taxonomies and ontologies as products, collaboration, scaling organizations, removing bias in product development, and the operationalization of product innovation.

Craig Strong, photojournalist, commercial photographer, founder of Lensbaby and its Chief Creative Officer has mastered the art of reinventing himself over the years. Along the way he has pushed the envelope in both his businesss and personal creativity. As a wedding photographer in the early 2000s Craig create the original Lensbaby to give his photos a more organic look to the images created by sterile digital cameras. After making similar lenses for other photographers he and his partner Sam Pardue introduced the Original Lensbaby at WPPI in 2004. Today Lensbaby makes a variety of creative lenses, and optics forseveral popular mounts. In our convresation Craig shares his personal journey with some suggestions to help you spark your own creativity and inspiration. Lensbaby Links Lensbaby Website Lensbaby Unplugged – Official Facebook Group Lensbaby Addicts Facbook Group Lensbaby Artistry Facbook Group