
Wholesale Hotline #294 | Wholesale Hotline (Real Estate Q&A)
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Nov 10, 2025 Rafael Cortez, a savvy real estate investor and systems specialist, joins the discussion to demystify wholesaling. He emphasizes the importance of finding sellers ready to sell instead of trying to create deals. The duo highlights that speed and convenience are key for sellers. Cortez also outlines effective strategies for virtual wholesaling, including market selection and utilizing remote teams. Additionally, they discuss overcoming emotional challenges in the industry and the essentials of building solid relationships with buyers and sellers alike.
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Be A Deal Finder, Not A Creator
- Treat yourself as a deal finder, not a deal creator; find sellers who've already decided to sell.
- Stop trying to convince people to sell and focus on volume and qualifying leads quickly.
Ask About The Person, Not Just The House
- Prioritize people over properties by building trust and understanding sellers' goals.
- Ask about other properties they may own to uncover hidden opportunities.
Speed And Convenience Versus Price
- Sellers primarily want speed and convenience while buyers demand price.
- Wholesalers win by delivering speed and convenience and positioning buyers for price.


