The Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 796: The Secrets Inside Google Cloud’s Growth with Sarah Kennedy, Vice President Google Cloud Marketing
Mar 26, 2025
In this engaging discussion, Sarah Kennedy, Vice President of Google Cloud Marketing and an expert in AI and cloud computing, shares insights on Google Cloud's explosive growth. She delves into the pivotal role AI plays in their success, highlighting cutting-edge innovations like Vertex AI and Gemini. The conversation also touches on why startups are increasingly drawn to Google Cloud, emphasizing customer-centric strategies and the shift towards developer-led decisions. Plus, discover how partnerships, especially with Salesforce, are reshaping business strategies in the AI era.
36:01
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Quick takeaways
- AI's growing affordability has shifted companies' focus from cost concerns to investing in competitive resources for innovation.
- The rise of developer influence in AI strategy highlights a bottom-up approach in decision-making, essential for effective implementation.
Deep dives
Cost Considerations and AI Efficiency
Cost considerations regarding AI have significantly shifted over the past year. While previously viewed as a major hurdle, many companies, especially those scaling above $100 million, are now less concerned about expenses as the technology becomes more affordable and efficient. Developers and organizations are optimizing resources better than ever before, leading to enhanced efficiency in compute, storage, and processing power. The focus has largely moved from worrying about costs to ensuring companies invest in the right resources to stay competitive and experiment with AI innovations.
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