The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 796: The Secrets Inside Google Cloud’s Growth with Sarah Kennedy, Vice President Google Cloud Marketing

17 snips
Mar 26, 2025
Guest
Sarah Kennedy
In this engaging discussion, Sarah Kennedy, Vice President of Google Cloud Marketing and an expert in AI and cloud computing, shares insights on Google Cloud's explosive growth. She delves into the pivotal role AI plays in their success, highlighting cutting-edge innovations like Vertex AI and Gemini. The conversation also touches on why startups are increasingly drawn to Google Cloud, emphasizing customer-centric strategies and the shift towards developer-led decisions. Plus, discover how partnerships, especially with Salesforce, are reshaping business strategies in the AI era.
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INSIGHT

Google Cloud's AI-Driven Growth

  • Google Cloud's growth is fueled by its AI-focused strategy, including robust infrastructure and a powerful AI platform.
  • This platform offers diverse AI models, including Gemini, Anthropic, and Llama, prioritizing choice and flexibility for customers.
INSIGHT

Gaining Market Share through AI

  • Google Cloud is gaining market share by initially attracting startups with individual workloads and gradually expanding partnerships.
  • Their strength in AI, along with existing infrastructure, makes them a desirable choice for companies seeking to stay ahead.
ADVICE

Building Long-Term Customer Relationships

  • Focus on building long-term relationships with customers, emphasizing trust and education in the migration process.
  • Invest in training and developer communities to support customer adoption and integration.
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