'MAHA': The Unexpected Coalition of Nutritionists, Mushroom Shamans and Moms

There has been a cultural sea change over the last year when it comes to health in America. It is shepherded by an unexpected coalition of nutritionists, longevity experts, wellness influencers, holistic and functional medicine doctors, moms wearing babies and natural deodorant, mushroom shamans, and some vaccine skeptics. They’ve gathered under the banner of Make American Healthy Again, or MAHA, and they’re here to tell us that plastic cutting boards, Diet Coke, and pasteurized milk—all things that once seemed perfectly normal in American life—are actually killing us. 

A decade ago, if you read that list of personas you would think MAHA is some woo-woo, hippie progressive movement. But here we are in 2025, and this is the same group that helped usher Donald Trump to power. 

What does MAHA stand for? What does it look like when it marries itself to power? And what will MAHA actually be able to accomplish over the next four years, under their fearless leader—and risky Health and Human Services nominee—Robert F. Kennedy Jr.? 

Live in D.C. during inauguration weekend, Calley Means, Jillian Michaels and Vani Hari explain. Calley is the founder of Truemed and co-author of Good Energy. Jillian is America’s original fitness expert and the author of nine books. Vani is the founder of Truvani, and you probably know her from her blog Food Babe. She also got Subway to remove “the yoga mat chemical” from its breads. And, the fact that there was a yoga mat chemical in its bread is the whole purpose of this conversation.

Today, the three MAHA whisperers explain why this movement just might be the most powerful political force in American life.

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