The Business
Justine Bateman, Duncan Crabtree-Ireland on AI contract language; Hollywood’s lean holiday box office
Nov 24, 2023
Filmmaker Justine Bateman and Chief Negotiator Duncan Crabtree-Ireland discuss Hollywood's lean holiday box office, AI contract language concerns raised by Bateman, challenges in the negotiations, revenue sharing and subscription-based models, and protections in AI contract language within the entertainment industry.
30:02
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Quick takeaways
- Justine Bateman highlights the need to define performers as humans to protect them from being replaced by AI-generated actors in the SAG-AFTRA deal.
- Duncan Crabtree-Ireland explains that while a complete ban on AI is not possible, the deal includes significant limitations and protections to address concerns about AI usage in the entertainment industry.
Deep dives
Concerns over AI provisions in SAG-AFTRA deal
Justine Bateman, a former actor and union advisor, expresses concerns about the use of AI in the SAG-AFTRA deal. She highlights the need for a performer to be defined as a human being, aiming to protect actors from being replaced by AI-generated performers. While SAG-AFTRA chief negotiator Duncan Crabtree Ireland acknowledges AI concerns, he states that a complete ban on AI is not feasible. The deal includes limitations on the use of AI and provides protections for background actors. Members are encouraged to understand the provisions and to mobilize agents and lawyers for their protection.
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