Negotiations and Protections in AI Contract Language within the Entertainment Industry

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The chapter explores the importance of informed consent and advanced notice requirements in contracts regarding the use of AI and digital replicas in the entertainment industry. It acknowledges the limitations of the current contract but highlights the significant protections it provides for background actors, while also considering future opportunities for improvement.

Kim Masters and Matt Belloni discuss what’s shaping up to be a lean holiday box office and what success for movies looks like — and how it’s perceived — when it comes to theatrical versus streaming releases.

Then, filmmaker and SAG-AFTRA generative AI advisor Justine Bateman joins to share her concerns over the union's new contract, while Chief Negotiator Duncan Crabtree-Ireland explains why it’s the best deal possible.