Metrics that Measure Up AI Monetization Strategies - Balancing Revenue and Adoption with Gary Survis and Ethan DeSilva, Insight Partners
Dec 13, 2024
Gary Survis, an Operating Partner at Insight Partners, and Ethan DeSilva, Head of Monetization Strategy, dive into the complex world of AI monetization in the SaaS sector. They discuss the crucial balance between revenue and user adoption, highlighting the need to evolve pricing strategies as value increases. The conversation covers the challenges businesses face, such as market readiness and trust in AI, and presents a structured approach to integrating AI effectively. Together, they offer valuable insights on navigating financial trade-offs and the importance of aligning monetization with customer goals.
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