19min chapter

Metrics that Measure Up cover image

AI Monetization Strategies - Balancing Revenue and Adoption with Gary Survis and Ethan DeSilva, Insight Partners

Metrics that Measure Up

CHAPTER

Strategic AI Monetization and Adoption

This chapter explores how organizations can effectively integrate AI into their operations by re-engineering processes and workflows rather than focusing solely on individual task enhancements. It presents a structured framework for balancing customer adoption and monetization strategies, highlighting successful case studies and evolving SaaS pricing models. The discussion emphasizes the critical need for companies to understand customer goals and to adapt pricing strategies in alignment with their adoption capabilities.

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