The GaryVee Audio Experience Building Iconic Brands | Emotional Connection, Attention, and Innovation
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Sep 28, 2024 Get ready for the debut of VeeFriends Cartoons! Discover how to build iconic brands through emotional storytelling and strong connections with audiences. Learn the importance of blending the digital and physical worlds, while staying ahead of consumer trends. Explore the evolution of VFriends and the power of collectibles in creating lasting relationships. Whether launching a new product or scaling a business, these insights can help you thrive in a competitive market!
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Building Character Love
- Focus on making people fall in love with your characters.
- If you can't achieve that through various mediums, you'll face challenges.
Bridging Physical and Digital
- Physical collectibles can introduce a new audience to digital collecting.
- This bridges the gap between traditional and digital ownership.
From Trading Cards to NFTs
- People discovered VeeFriends through watching trading card openings on Fanatics Live.
- Some then became first-time NFT buyers, demonstrating a crossover effect.