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Building Iconic Brands | Emotional Connection, Attention, and Innovation

The GaryVee Audio Experience

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Creating Emotional Connections Through Collectibles and Events

This chapter explores the importance of forging strong emotional ties with characters reminiscent of iconic figures from Disney and Star Wars. It delves into the evolution of VFriends, the interplay between physical collectibles and digital culture, and the significance of adapting to market trends for sustained relevance.

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