The Rich Webster Show cover image

The Rich Webster Show

How To Charge More Money

Dec 18, 2023
Learn how to charge more money and increase your leverage in business. Discover the downsides of the subscription business model and explore a hybrid model. Find out why selling time punishes you and how to communicate your value effectively. Master complimentary skills to increase your value and scale through price increases.
50:54

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Quick takeaways

  • Increasing prices allows you to scale your business more efficiently than getting more customers.
  • Switching from hourly billing to fixed deliverables or performance pricing aligns your pricing with the value you provide to clients.

Deep dives

The Importance of Charging More for Your Services

Charging more money for your services is a key strategy to increase leverage in your business. By focusing on price and fulfillment, you can ensure that for each hour you work, you get more out in return. Scaling your business by increasing prices is more efficient than trying to get more customers. Positioning yourself as a business instead of a freelancer allows you to command higher rates. Additionally, stacking complimentary skills and continuously increasing the value you provide to clients are effective ways to charge higher prices.

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