The Revenue Leadership Podcast with Kyle Norton
Mastering Sales Commission Plans with QuotaPath's Ryan Milligan
Apr 16, 2025
Ryan Milligan, VP of Sales, Marketing, and RevOps at QuotaPath, shares his expertise in sales commission planning. He dives into effective strategies for crafting comp plans that motivate sales teams and achieve business goals. Topics include understanding what drives sales reps, the importance of clear and achievable incentives, and the balance needed in commission structures. Ryan also discusses how collaborative plans can promote teamwork while examining modern compensation trends and their impact on sales behavior.
01:19:17
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Quick takeaways
- Ryan Milligan's diverse progression from data science to sales leadership underscores the value of varied experiences in revenue generation.
- Effective sales commission plans require a collaborative approach among finance, sales, and RevOps to align motivations and business objectives.
Deep dives
Ryan Milligan's Unique Journey
Ryan Milligan's transition from data science through marketing and RevOps to sales highlights the evolving pathways within revenue leadership. His experience at Quotapath, particularly in developing commission plans, showcases the importance of understanding both the operational and motivational aspects of sales processes. Milligan emphasizes that transitioning from a RevOps role to CRO can be advantageous, especially in organizations where RevOps is a primary buyer. This example illustrates how diverse backgrounds can bring valuable insights to revenue generation and team management.
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