Content, Briefly How to Become More Senior/Strategic
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May 19, 2025 Explore the shift from tactical to strategic thinking in content marketing. Discover how emerging roles like content engineers use AI to enhance productivity. The hosts discuss the importance of soft skills and effective team management for career growth. Learn about balancing creativity with data and the evolving paths within the industry. Get insights on delegating tasks efficiently and navigating the challenges of both freelancer management and employee leadership.
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Defining Strategic Content Marketing
- Being strategic means shifting from just executing content marketing to impacting business outcomes.
- A true strategy involves tactics but is focused on business growth, not just content tasks.
Smallest Business Builds Strategy
- To gain strategic experience quickly, work at the smallest business possible.
- Small teams force you to touch every aspect of marketing and get involved in strategy.
Small Teams Connect to Business
- Working in small teams gives you direct access to business impact and strategic decision-making.
- Large companies can be too far removed from revenue for early strategic growth.
