How to Become More Senior/Strategic
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Navigating Career Growth in Content Strategy
This chapter explores the essential mindset shift necessary for advancing in content strategy roles, focusing on the transition from individual tasks to strategic thinking. It addresses common misconceptions about strategy, emphasizing the importance of soft skills, teamwork, and aligning marketing efforts with business outcomes. Additionally, the discussion highlights the evolving nature of marketing roles and the new skill sets required for success as professionals move towards more senior positions.
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