The Morning Brief Groww’s ₹6,600 Cr Leap - Fintech’s Big Market Test Begins
Nov 6, 2025
Pratik Bhakta, a fintech reporter at The Economic Times, delves into the intriguing journey of Groww, India's largest retail broker. He reveals how its founders harnessed social media to transform retail investing and the pandemic's role in its explosive growth. Pratik also addresses concerns about Groww's heavy reliance on broking for revenue and its efforts to diversify. Regulatory scrutiny and market risks loom large as the company takes the leap to public trading, raising questions about the sustainability of its success.
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Flipkart Alumni Built A Media-Driven Broker
- Groww was founded by four ex-Flipkart employees who focused on product and customer pain points from day one.
- They used short video content and social media to acquire users, building a 2.4M-subscriber YouTube channel.
Pandemic Timing Amplified Growth
- Groww's rise accelerated during the pandemic as retail trading surged and young investors flocked to its youth-focused app.
- The company's growth combined product strength with favorable macro timing, not just execution alone.
UI As A Competitive Moat
- Groww's clean, user-friendly interface became a key differentiator against incumbents like Zerodha.
- Product design helped Groww carve a niche and scale mainstream adoption.