India’s largest retail broker is making its debut on Dalal Street - but can Groww sustain its blistering rise once the markets start asking harder questions?
Founded in 2016 by four ex-Flipkart entrepreneurs, Groww has reimagined investing for young India - through clean design, relatable content, and a promise of simplicity in finance. Its ₹6,600-crore IPO now is a test of whether scale built on retail exuberance can evolve into long-term resilience. With 80% of its revenue still anchored in broking and regulators sharpening their scrutiny of speculative trades, Groww faces its toughest market yet - the public one. In this episode of The Morning Brief, host Anirban Chowdhury speaks with Pratik Bhakta, ET’s in-house fintech expert, to decode Groww’s journey - its breakout playbook, its pressure points, and whether this listing signals India’s fintech maturity or just another market mirage.
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