The Double Win RORY & AJ VADEN: Peace Is the New Profit
Jul 17, 2024
Rory and AJ Vaden, co-founders of Brand Builders Group, share their inspiring journey from adversity to entrepreneurial success. They discuss how getting fired can lead to new beginnings and the significance of peace and purpose in life. The couple emphasizes the need for work-life balance and maintaining personal non-negotiables, especially during tough times. They provide insights into personal branding, collaboration in business, and how intentional choices can foster fulfillment, offering a blueprint for navigating life’s challenges.
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From Business Partners to Life Partners
- Rory and AJ Vaden started as business partners before their romantic relationship.
- AJ pursued Rory, leading to their eventual marriage despite initial hesitation.
Early Career: Sales Training
- Rory and AJ's first business was a sales training company started in their 20s.
- They moved to a new city every four months, hosting one-day sales training events.
Getting Fired: A Blessing in Disguise
- AJ was fired from their successful sales training company, a pivotal moment in their journey.
- This event, though initially challenging, led to a positive shift in their values and priorities.