5min chapter

The Double Win cover image

RORY & AJ VADEN: Peace Is the New Profit

The Double Win

CHAPTER

Finding Balance and Uniqueness for Personal Branding Success

This chapter emphasizes the importance of maintaining personal non-negotiables during challenging times, such as the COVID pandemic. The discussion highlights balancing business growth with personal connections while introducing a framework for identifying purpose and leveraging past challenges for personal branding.

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