

Checkout comes to ChatGPT, Walmart to remove dyes and additives, and how Cakes is redefining brand corporate culture
9 snips Oct 4, 2025
Discover how ChatGPT's Instant Checkout is set to transform single-item purchases on platforms like Etsy. Walmart is shaking things up by eliminating synthetic dyes and additives in response to rising consumer demand for cleaner ingredients. The co-founders of Cakes Body share their journey from a TikTok sensation to a $100 million brand, emphasizing their unique company culture that prioritizes employee benefits like child care reimbursement and unlimited PTO. Learn how these strategies are shaping performance and workplace satisfaction in a remote-first environment.
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AI Becomes A New Sales Channel
- ChatGPT's Instant Checkout integration will initially support single-item purchases from Etsy and later Shopify merchants.
- Brands must prepare for generative engine optimization as AI becomes a new discovery channel.
Data And Fees Shift With In-App Purchases
- Brands will need to rethink how they capture customer data and attribution when purchases happen inside chat interfaces.
- OpenAI will take transaction fees, creating a new revenue stream and incentives for platform-driven commerce.
Clean-Ingredient Trend Hits Big Retail
- Walmart will remove synthetic dyes and other additives from U.S. private-label foods by January 2027.
- The move reflects shifting shopper demand for transparency and cleaner ingredients.