Is blogging a forgotten task on your to-do list? Discover why it’s essential for boosting your marketing strategy, especially in health and wellness. Learn how effective blogging can enhance your SEO and online visibility. Uncover the secrets of what people are searching for and how to create engaging content. Plus, find out how to manage images correctly and the importance of a solid marketing plan. Don't let fear of getting it wrong hold you back from making an impact!
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volunteer_activism ADVICE
Strategic Blog Writing for SEO
Write blogs with a clear marketing strategy, not randomly.
Use blogs to build authority and improve SEO by targeting local keywords naturally.
volunteer_activism ADVICE
Use AnswerThePublic for Content Ideas
Use tools like AnswerThePublic.com to find popular local search questions.
Create blog posts that answer these questions to maximize audience relevance.
volunteer_activism ADVICE
Tailor Blogs to Your Clients
Write blogs that speak directly to your ideal client's struggles using simple language.
Include a clear, relevant call to action that is not always a sales pitch.
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Welcome back to this week's episode of the Treat Your Business podcast.
Do you write a blog? Or do you think you should be writing a blog?
Have you written them in the past and then it's kind of gone off the to do list and you've not put one on the website for ages, and what you want to think about is what position you are in in terms of marketing right now.
Are you somebody that has a marketing plan? Tune in to hear what Katie has to say about blogs.
Key topics Katie and Jo cover in todays episode:
Why you need to write a blog post.
Writing a blog in the techie side of it is about boosting your SEO and Google position.
Why you need to know what people are searching for.
Having a blog can build your audience.
How to use AnswerThePublic.com.
The call to action doesn’t always have to be a call to action.
Why you need to make sure your images are royalty free.
Why being visible and having an effective marketing strategy creates impact.
Most business owners don’t have a marketing plan because they’re worried they’ll get it wrong.
Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.
Treat Your Business