Treat Your Business

Katie Bell
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Jan 28, 2026 • 42min

166 What You Tolerate is Costing More Than You Think

I'd love to hear from you 'text the show'Welcome to the Treat Your Business Podcast, the show for clinic owners who want real, honest advice and tried and tested ways of doing things.Episode Summary 🎧If you’re listening as this episode drops in January, you’ll know exactly what we’re talking about. The noise ramps up fast: “Nobody has any money in January”, “It’s Blue Monday”, “The world is a mess”, and it’s easy to slip into fear based decisions.In this episode, I’m joined by Philippa Aldridge to unpack the money stories that show up for clinic owners at the start of the year, how they get reinforced over Christmas, and how to reset your money mindset so January doesn’t set the tone for the whole year.Key Takeaways ✨Many clinic owners fall into the story that no one has any money in January, and it can quickly become a belief if you keep collecting evidence for it.Fear based decisions shrink your actions: you market less, avoid conversations, and assume people will not buy.If you stop showing up, your numbers reflect it, and that becomes the proof your brain was looking for.Christmas can trigger old money beliefs, especially when you spend time with people whose mindset is not aligned with where you are now.January is a powerful time to pause, reset, and reflect, rather than rushing into big decisions.Start with curiosity: write down the money stories you are telling yourself, then ask, “Is that definitely true?”Use the phrase “A part of me believes…” to create space and stop the story running the show.Take a 92 second pause before decisions to let stress settle so you can respond, not react.Look for evidence of money around you to support a new belief, because what you filter for is what you will find.If gratitude and meditation feel too woo, keep it practical: write things down, ground yourself, and do something different from your usual January pattern.Episode Sponsor:Today’s episode is sponsored by Jane, clinic management software and EMR. Jane’s online bookings and secure client portal help you reclaim your evenings and weekends by taking admin off your plate. To see how Jane can support your clinic, head to the link in the show notes to book a personalised demo. If you are ready to get started, use the code Thrive one mo at the time of sign up for a one month grace period onTreat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  Resources & Links Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1
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Jan 21, 2026 • 40min

165 Why Clinics Lose Great Candidates (Before They Even Start)

I'd love to hear from you 'text the show'WelcomeIf you’ve ever found yourself struggling to attract the right people, getting ghosted by candidates, or simply tired of recruitment draining your time and energy, this episode is for you. Today, I’m joined by Laura, a recruitment agent, to unpack what candidate experience really means, what’s changed in the hiring market, and why working with an agency might matter more than ever. Episode SummaryWe chat about the challenges clinic owners face when hiring, why the old “post and hope” method no longer works, and the real cost of doing recruitment yourself. Laura shares her insider perspective on why building genuine relationships with candidates is key, how agencies have access to hidden talent, and why timely communication can make or break your next hire. Key TakeawaysRecruitment is never a one-time task – it’s an ongoing process that needs your attentionAgencies can access candidates who aren’t actively job-hunting but are open to the right opportunitySifting through unqualified applications is a huge drain on time and resourcesThe right agency will focus on long-term relationships, not just filling rolesDelays in your recruitment process can cost you top candidates and revenueCandidate experience matters – from first contact to onboarding, clear and timely communication is essentialOutsourcing recruitment isn’t just a cost – it’s an investment in your business’s futureStart your hiring process early, and think ahead about your clinic’s needsResources & LinksConnect with Laura and her team at https://www.recruittherapists.co.uk/Episode Sponsor:Today’s episode is sponsored by Jane, clinic management software and EMR. Jane’s online bookings and secure client portal help you reclaim your evenings and weekends by taking admin off your plate. To see how Jane can support your clinic, head to the link in the show notes to book a personalised demo. If you are ready to get started, use the code Thrive one mo at the time of sign up for a one month grace period on your new account. Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  Resources & Links Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1
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Jan 14, 2026 • 37min

164 I wish I did this two years ago: A clinic owners turning point.

I'd love to hear from you 'text the show'WelcomeHey, it’s Katie Bell. Today’s episode is proof of what’s possible when you commit to the work and actually implement. I’m joined by Vicky, one of our current Evolve clients, who shares what’s changed in just 12 weeks in her clinic, her confidence, and her leadership.Episode SummaryIn this conversation, Vicky takes you behind the scenes of what her physiotherapy clinic felt like before joining Evolve. She was growing, hiring quickly, and making decisions without a clear strategy, which led to stress, burnout, and some tough team calls. We talk about the real cost of hiring too fast, why knowing your numbers matters, and how clarity creates momentum.Vicky also shares the practical shifts she’s made already, including raising prices, moving away from pay as you go towards packages, focusing on her core physio services instead of diluting too soon, and getting more confident with sales conversations and marketing decisions.Key TakeawaysHiring too fast creates stress, drains energy, and can stall clinic growthKnowing your numbers builds confidence and helps you make better business decisionsPutting prices up can protect profit margins and support sustainable practice ownershipPackages improve cash flow and help clients get better outcomesFocus beats dilution, especially in a young clinicMindset and strategy together are what drive real changeEpisode Sponsor:Today’s episode is sponsored by Jane, clinic management software and EMR. Jane’s online bookings and secure client portal help you reclaim your evenings and weekends by taking admin off your plate. To see how Jane can support your clinic, head to the link in the show notes to book a personalised demo. If you are ready to get started, use the code Thrive one mo at the time of sign up for a one month grace period on your new account. Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  Resources & Links Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1
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Jan 7, 2026 • 28min

163 The Shift I Just Made in My Clinic (And Why 90% of Clinic Marketing is Now Pointless)

I'd love to hear from you 'text the show'Welcome 👋Happy New Year everybody, and thank you for being here for the first episode of 2026. I am so excited to be back. I feel like I am really back now. The last few months I have been dipping my toe back into the working world since having my baby, and I finally feel ready to properly dive back into content creation and planning what I want 2026 to look like.Today’s episode is the real stuff. I am sharing the shift I have just made in my clinic, and why 90% of clinic marketing is now completely pointless.Episode SummaryIn this episode, I break down why so much of what clinic owners are doing in the name of marketing is just noise, and why visibility alone no longer fills your diary. The shift I made was not a new funnel, a new platform, or a shiny tactic. It was a strategic change in how we think about marketing, where we spend time, and what actually influences booking decisions.I also share a few examples of what I changed in my own clinic, including massively reducing the time spent on social media and getting far more intentional about collaborations, so we stop confusing effort with effectiveness.Key TakeawaysMost clinic owners are not failing at marketing. They are overwhelmed by advice that says “post more” and “be everywhere”.Marketing should be measured by one question: does this influence booking decisions?Trying to market everything to everyone in a multidisciplinary clinic creates mental load, inconsistent messaging, and confusing communication for clients.Visibility does not equal trust anymore. Being seen does not mean being chosen.Healthcare decisions are emotional and trust led. Proof beats persuasion, and timing beats tactics.Good marketing should remove work, not create it. If it relies on constant posting, constant creativity, and being “on” all the time, it is not sustainable.The shift I made was moving from activity to leverage, from attention to intention, and from visibility to decision making moments.In my clinic, I reduced social media to 5% or less of the marketing team’s time and focused on fewer, higher impact projects.Resources & LinksLive masterclass: Wednesday 21st January at 1:00pm (Zoom)Register via this link (replay included, but youTreat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  Resources & Links Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1
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Dec 31, 2025 • 35min

162 Why I’ve Stopped Setting Goals the Way Everyone Else Does

I'd love to hear from you 'text the show'WelcomeHello everybody, welcome back to the Treat Your Business podcast. If you’re listening on or around 31st December, you might be feeling a mix of relief, gratitude, and that quiet pressure about what’s next. This episode is intentionally gentle. It’s not about big aggressive goals, hustling into the new year, or adding more to your already full plate. Instead, it’s about reflection, perspective, and choosing how you want your life to feel, not just what you want to achieve.Episode SummaryIn this episode, I’m sharing the end of year framework I use with my clients (and for myself) to reset without judgement. We start by looking back with evidence, because when you’re tired your brain will tell you you haven’t done enough. Then we look at the cost of the year, because exhaustion is not a personal failing, it’s information.Key TakeawaysPause before you plan. Reflection is essential if you want next year to feel different.Look back with evidence: use your calendar, photos, and journal to remember what you actually did.Notice the cost: where did your energy go, what drained you, and what nourished you?Score your life areas out of 10 to spot what needs attention in the year ahead.Most goal setting starts with Have (results), but sustainable change starts with Be (who you are becoming).Ask “how do I want to feel?” first, then let your actions and goals follow.Choose a word of the year as a simple filter for decisions and boundaries.Resources & LinksJournal prompt: Open your calendar and photos month by month and list what you did, led, created, managed, and navigatedClinic Growth Live:https://events.thrive-businesscoaching.com/cgl-waitlist-2026Sponsors:Today’s episode is sponsored by Jane, clinic management software and EMR. Jane’s online bookings and secure client portal help you reclaim your evenings and weekends by taking admin off your plate. To see how Jane can support your clinic, head to the link in the show notes to book a personalised demo. If you are ready to get started, use the code Thrive one mo at the time of sign up for a one month grace period on your new account. Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  Resources & Links Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1
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Dec 24, 2025 • 32min

161 The Hidden Energy Drain Most Clinic Owners Ignore

I'd love to hear from you 'text the show'WelcomeHappy Christmas Eve and welcome back to the podcast. This episode is a little different to what I normally share. It is not about strategy, numbers, growth plans, systems, team, or leadership. It is more reflective and personal, and I wanted to share something I have been exploring quietly for months.Episode SummaryThis week I am sharing a Christmas Eve reflection on something that has been quietly changing the way I work, lead, and live: the energy of my environment.I have been reading The Calm and Happy Home by Kirsty Gallagher, and it has made me much more aware of how my home, desk, clinic, and even my car can either support me or drain me. Clutter can feel like unfinished business, and when a space feels busy or chaotic, your nervous system is still responding even if you are not consciously thinking about it.I talk about starting small with decluttering, asking whether your space supports the person you are becoming, and focusing on flow rather than perfection. I also share a few things I have been experimenting with around feng shui, plus a reminder that getting help at home is not indulgent, it is strategic.Key TakeawaysEverything is energy, and your environment influences you more than you realise.Clutter is like unfinished business and it creates an energetic drag.Start small: one drawer, one surface, one cupboard that would instantly make you feel lighter.Ask yourself: Does this support the person I am becoming?Organisation is about flow and ease, not perfection.Fixing small annoyances removes friction and frees up capacity.Your desk is your command centre. What is in your eye line matters.Getting support (cleaner, help at home, VA) can be a strategic way to protect your energy.Episode SponsorToday’s episode is sponsored by Jane, clinic management software and EMR. Jane’s online bookings and secure client portal help you reclaim your evenings and weekends by taking admin off your plate. To see how Jane can support your clinic, head to the link in the show notes to book a personalised demo. If you are ready to get started, use the code Thrive one mo at the time of sign up for a one month grace period on your neTreat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  Resources & Links Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1
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Dec 17, 2025 • 28min

160 It’s Quiet — Here’s Why Panicking Is the Worst Thing You Can Do (and What to Do Instead)

Feeling the lull in clinic business? You're not alone. Quiet periods are normal and don't mean failure, but panicking can lead to poor decisions that cause long-term harm. Learn how slow times can expose weak systems and why focusing on data over emotion is crucial. Instead of rushing into discounts, consider reactivating past patients through genuine conversations. Embrace this quiet to refine your strategies and foster calm leadership, ensuring your clinic emerges stronger when the rush returns.
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Dec 10, 2025 • 40min

159 Tech, Trust & Transformation: The Human Side of Clinic Software with Jane App

I'd love to hear from you 'text the show'Hey listeners! Katie here. Today’s episode took a totally unexpected turn – what started as a chat about tech and software for clinics became a much deeper conversation about self-worth, value, and the human side of technology. I loved recording this one, and I think you’ll find it thought-provoking and reassuring, especially if you’ve ever agonised over changing your clinic software or worried about the security of your patients’ data.Episode Summary ✨I’m joined by Javia from Jane App, who shares her insights from eight years in the industry. We cover:The real reasons clinic owners hesitate to invest in new software (spoiler: it’s not just the cost)Why moving to a new system isn’t as scary as it seems – especially with the right supportThe importance of planning your business tech for where you want to be in 12–24 months, not just where you are nowHow cloud-based systems like Jane keep your data more secure than any filing cabinetThe critical role of human support and community in tech adoptionWhy work-life balance matters and how the right systems can help you achieve itShifting from a scarcity mindset to an abundance mindset when investing in your businessKey Takeaways 📝Don’t let fear of the unknown hold you back from making positive changes in your clinicTech support should feel like a partnership – look for companies who offer real human helpYour time is precious. Invest in systems that give you more of it, not lessSecurity concerns are normal, but modern medical software is often safer than paperPlan your tech for the business you want, not just the business you have todayYou don’t have to do everything yourself – it’s okay (and smart) to outsource and get helpResources & Links 🔗Jane App UK: janeapp.co.ukInstagram: @janeappukBook a demo or get in touch for support via their websiteThanks for listening! If you found this episode helpful, please subscribe and join me next time for more honest conversations to help you build a clinic and a life you love. 💙Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  Resources & Links Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1
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Dec 3, 2025 • 49min

158 MBST in Practice: Transforming Clinics with Innovation

I'd love to hear from you 'text the show'Welcome 👋Hey lovely listeners, Katie here! I’m absolutely thrilled to bring you another episode of the Treat Your Business podcast. Today, I’m joined by two incredible clinic owners, Ian Andrews and James Scrimshaw, to chat about MBST and the real impact it’s had on their clinics and their lives.Episode SummaryIn this episode, I dive into a bold conversation with Ian and James about why they turned to MBST, what it’s meant for their practices, and the lessons they’ve learned along the way. We cover everything from their personal experiences with chronic pain to making big business investments based on gut instinct, and how MBST has become a game-changer for their patients.Key Takeaways 💡Both Ian and James were driven by personal need and curiosity to find better solutions for their patients, especially for those with arthritic and chronic issues.MBST filled a major gap in their treatment toolbox, offering real solutions where hands-on care and traditional rehab reached their limits.Their decisions to invest in MBST were based on instinct and belief in its potential, not just the numbers.Educating their teams and patients is key – it’s all about understanding the root cause and treating each person individually.MBST has changed the way they approach healing, making them feel they couldn’t run their clinics without it now.Success is measured by patient outcomes and word of mouth, not just keeping people coming back for endless sessions.Resources & Links 🔗Learn more about MBST: MBST Health WebsiteConnect with Ian Andrews (Oakwood Physiotherapy, Bingham)Connect with James Scrimshaw (Bristol)A huge thank you to MBST, our headline sponsor for the Treat Your Business podcast. We are so grateful to them for allowing us to continue sharing these amazing opportunities and conversations with all of you. Their support makes it possible for us to keep bringing valuable insights to clinic owners everywhere.Thank you for tuning in! If you’re curious about MBST or want to learn more, check out the website or connect with a practitioner for a proper chat. Don’t forget to subscribe for more honest conversations to help you build a clinic and a life you love! Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  Resources & Links Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1
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Nov 26, 2025 • 14min

157 Secure Your Spot At Clinic Growth Live 2026 And Start Building A Clinic That Works For You

I'd love to hear from you 'text the show'Hey everybody, welcome back to the Thrive Treat Your Business podcast. I am so excited to share something big with you in this episode. If you are a physio, sports therapist, podiatrist or clinic owner who is passionate about helping people but feels like your business is running you instead of the other way round, this one is absolutely for you.Episode summaryIn this short, sharp episode I am lifting the lid on Clinic Growth Live version two. Clinic Growth Live is my one day, in person event created specifically for clinic owners in the health and wellness space who want freedom, profit and impact without burning out.We are back on Friday 27 March 2026 from 9am to 5pm at the Leonardo Hotel and Conference Venue at Hinkley Island in Leicestershire. If you came to version one, you will know it was wild, high energy and full of sequins. This year we have gone bigger, better, shinier and fully branded, and we have doubled capacity to 200 seats.If you are stuck in back to back clients, paying yourself last, winging your marketing and avoiding your numbers, this is exactly why Clinic Growth Live exists. Across the day I will walk you through the same framework that has helped over 378 clinic owners go from overworked and underpaid to calm, confident and profitable. Key takeawaysClinic Growth Live version two is happening on Friday 27 March 2026, 9am to 5pm, at the Leonardo Hotel and Conference Venue, Hinkley Island, LeicestershireThe event is for physios, sports therapists, podiatrists, osteopaths and Pilates or studio based clinic owners in the health and wellness spaceIt is not for beauty or holistic therapy businesses, it is tailored to healthcare clinics that serve paying clients and want to scale sustainablyYou will learn how to reduce your clinical hours so you have time to think strategically and grow your businessYou will discover how to pay yourself first and pay yourself more every single monthYou will work on building systems and, if you choose, a team that can run without you being there all the timeYou will leave with your own clear 30 day plan so you are not just inspired, you are equipped to take action the very next dayWaiting list members get first access to tickets, early bird pricing at 97 pounds plus VAT, and exclusive bonuses and perksThe framework we use has already helpedTreat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  Resources & Links Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

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