Treat Your Business

Katie Bell
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Jul 23, 2025 • 42min

139 Coaches Corner: Breaking Old Habits and Leaning Into Growth

I'd love to hear from you 'text the show'Welcome to this week’s episode of the Treat Your Business podcast. Today I’m joined by two of Thrive’s fabulous coaches, Philippa and Jodie. This week, we’re talking about something I hear all the time from clinic owners, when things get tough, it’s so easy to slip back into “I’ll just do it myself.” We see it at every level, whether you’re running a solo clinic or leading a big team. Your old habits and your ego want to keep you safe, but they also keep you stuck.What’s inside this episode:Philippa shares a real story about a client who wanted to jump back into sales when conversions dipped, instead of trusting her team.Jodi talks about wearing all the hats, that fear of letting go, and why it’s so tough to delegate.I’ll be honest - I’ve had moments where I wanted to run away from my numbers too. But facing up to the truth is where real change starts.Key takeaways:You’re not alone. Every clinic owner has wanted to run away at some point.Your comfort zone feels safe, but nothing grows there.Knowing your numbers gives you power, even when it’s uncomfortable.You cannot do it all yourself. Delegating is hard but necessary.Community matters. Surround yourself with people who get it.If you’re feeling overwhelmed or ready to give up, you’re not failing, you’re on the edge of growth. Take a breath, be honest about what’s tough, and remember you can do hard things, and you don’t have to do them alone.Thank you to Philippa and Jodi for joining me, and thank you for listening. Keep going and keep thriving.Episode Sponsor:VBS Medical Ltd, exclusive distributor in the UK and Ireland of K-Laser Therapy & Indiba Radiofrequency Therapy.To learn more about K-Laser Therapy, visit: https://klaseruk.co.uk/why-klaser/To learn about Indiba Radiofrequency Therapy, visit: https://vbsmedical.com/product/indiba-radiofrequency/Book your free trial at https://vbsmedical.com/contact/ – quote "THRIVE" to receive a free set of goggles or Indiba cream with your equipment purchase.Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1
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Jul 18, 2025 • 17min

Thrive Through Summer Bonus EP03 - How To Step Away From Your Clinic Without The Wheels Falling Off

I'd love to hear from you 'text the show'✨ WelcomeHello and welcome back to episode three of Thriving Through Summer! I’m Katie Bell and this is the third of four special bonus episodes for clinic owners who want to protect their profits and, most importantly, their peace this summer. Today I’m diving into a topic that really hits a nerve, how to step away from your clinic without the wheels falling off.🎯 Episode SummaryI’m recording this at 37 weeks pregnant, having just been for my final scan. So, trust me, I’m living what I’m teaching! I’m preparing to step away from two businesses, and as a recovering control enthusiast, I know exactly how it feels to worry the wheels will come off when you take a break. If your stomach tightens at the thought of leaving your clinic, you are not alone. This episode is all about flipping that fear and stepping into real leadership, giving your team the chance to rise and shine.The real issue isn’t taking time off - it’s preparing for it. Most of us send a few vague messages and hope for the best, only to end up answering WhatsApp by the pool or coming back to chaos. I’ll share how to set boundaries, create simple SOPs, and step into your CEO role so you can truly switch off and trust your team.💡 Key TakeawaysDecide now what you will and won’t be available forStep up into leadership and let your team take ownershipCreate a simple summer SOP - one page, clear roles, emergency contacts, and key processesDelegation is about developing your team, not just dumping tasksYour business should run without you in the room - that’s true freedomCelebrate your team stepping up and make this summer a leadership lab🔗 Resources & LinksJoin the Evolve programme waitlist for September: https://join.thrive-businesscoaching.com/evolve-waitlistBook a clinic growth strategy call if you’re ready to scaleFor more on creating SOPs and stepping into your CEO role, check out previous episodes🙏 Sponsor MessageThrive Through Summer is sponsored by VBS Medical Ltd, exclusive distributor in the UK and Ireland of K-Laser Therapy & Indiba Radiofrequency Therapy.Learn more about K-Laser Therapy: klaseruk.co.uk/why-klaserDiscover Indiba Radiofrequency Therapy: vbsmedical.com/product/indiba-radiofrequencyBook your free trial at vbsmedical.com/contact – quote "THRIVE" to receive a free set of goggles or Indiba cream with your equipment purchase.🌞 See you next week for the final episode in this bonus series, Thriving Through Summer! 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1
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Jul 16, 2025 • 25min

138 Are You the Fox or the Hedgehog?

I'd love to hear from you 'text the show'🎙️ The Hedgehog Concept: Finding Your Clinic’s One Big ThingWelcome back to the Treat Your Business podcast! I’m Katie Bell, physio, clinic owner, and founder of Thrive. If you’re feeling pulled in a million directions, constantly chasing shiny objects, and struggling to focus your energy, this episode is for you.Today, I’m diving into a powerful concept that’s changed the way I think about strategy: the Hedgehog Concept from Jim Collins’ legendary book, Good to Great. This isn’t my own strategy, but it’s one I truly believe can transform how you approach your clinic and your business.🦔 Are You a Hedgehog or a Fox?The fox knows many things, darting about with endless strategies, but the hedgehog knows one big thing and does it brilliantly. In business, it’s easy to be the fox - adding services, following the latest fads, and trying to be everything to everyone. But real success comes when you simplify, focus, and build your business around your one big thing.🔍 The Three Circles of the Hedgehog Concept:What are you deeply passionate about?What truly lights you up in clinic life? Is it helping women regain confidence post-birth, supporting chronic pain patients to reclaim their lives, or coaching your team to excellence?What can you be the best in the world at?You can’t be the best at everything, but you can carve out a niche where you consistently deliver exceptional results.What drives your economic engine?Which service or offer is most profitable and scalable for your clinic? Sometimes passion and skill don’t align with profit, but when all three circles overlap, that’s where your true momentum lives.💡 My Challenge to You:Block out 30 minutes, either for yourself or with your team, and reflect on these three circles. Draw your Venn diagram and find your centre. That’s your hedgehog. Build your business around it, refine it, and let it guide your decisions. Remember: the most successful clinic owners aren’t those doing the most, but those doing the right things for the right people in the right way.If this episode resonated, please share it with another clinic owner who’s ready to find their focus and build a business that truly thrives. And don’t forget to subscribe to our new YouTube channel for more bite-sized insights and video content!Episode Sponsor:VBS Medical Ltd, exclusive distributor in the UK and Ireland of K-Laser Therapy & Indiba Radiofrequency Therapy.To learn more about K-Laser Therapy, visit: https://klaseruk.co.uk/why-klaser/To learn about Indiba Radiofrequency Therapy, visit: Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1
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Jul 11, 2025 • 14min

Thrive Through Summer Bonus EP02 - Summer Retention Strategies You Can Set Up Today

I'd love to hear from you 'text the show'✨ Welcome back to Thrive through Summer!I’m Katie Bell and this is your second bonus episode, crafted to help you stop simply surviving the summer months and start thriving—financially, mentally, and energetically. Whether you’re a clinic owner heading off on holiday or just craving a calmer, more profitable summer, this episode is for you.💡 Episode SummaryHave you ever gone away thinking you’ll sort everything out when you return, only to spend your holiday worrying about money, your team, or a messy clinic? I’ve been there, and it’s anything but restful. In this episode, I’m sharing how to put a plan in place before you even pack your suitcase, so you can take time off without panic.We’ll cover why pre-selling, promoting, and protecting your revenue is the secret to a stress-free summer. I’ll walk you through practical strategies like summer session packs, mini reboot programmes, and creative membership offers. You’ll hear how to use deadlines, booking bonuses, and simple marketing tactics to keep your diary full and your mind at ease.🌞 Key TakeawaysPre-selling isn’t just about cash upfront, it’s about peace of mind and reducing stress.Packages create commitment, increase retention, and make marketing easier.Launch your summer offers before the school holidays for the best results.Use simple, benefit-led messaging across WhatsApp, email, and in-clinic signs.Less is more—pick one or two ideas and do them brilliantly.Proactive planning means you can relax on holiday and return to a thriving clinic.📣 Resources & LinksJoin the waitlist for the Evolve programme reopening in September for exclusive bonuses and a spot at our big November strategy day and Christmas party.For more support and community, check the show notes for links to our Thrive community and coaching programmes.Before you check out for the summer, pick one strategy to protect your revenue and give yourself peace of mind. If you’re ready to transform your business and want to be first in line for Evolve, hop on the waitlist now. Let’s make this your most strategic, successful, and spacious summer yet.Series SponsorThrive Through Summer is Sponsored by VBS Medical Ltd, exclusive distributor in the UK and Ireland of K-Laser Therapy & Indiba Radiofrequency Therapy.To learn more about K-Laser Therapy, visit: https://klaseruk.co.uk/why-klaser/To learn about Indiba Radiofrequency Therapy, visit: https://vbsmedical.com/product/indiba-radiofrequency/Book your free trial at https://vbsmedical.com/contact/ – quote "THRIVE" to receive a free set of goggles or Indiba cream with your equipment purchase. 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1
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Jul 9, 2025 • 50min

137 Clinic Growth Without Burnout: Isi’s Transformation with Evolve

I'd love to hear from you 'text the show'Welcome 👋Welcome back to the Treat Your Business Podcast! I’m Katie Bell, and this is the place where clinic owners like you learn the strategies, tools, and mindset shifts needed to transform your clinic into a thriving business—one that gives you more time, more money, and more freedom. If you’re ready to step out of overwhelm and into confidence, you’re in the right place.Episode SummaryBack in April, the Evolve 12-week programme launched for the very first time and sold out super fast. Why? Because so many brilliant health professionals feel stuck, underpaid, and overwhelmed. Today, I’m joined by the inspiring Isi Booker, a sports physiotherapist from North Wales, who shares her journey from burnout to breakthrough. If you’re earning under £5k a month, tired of the feast-and-famine cycle, and ready for a clear, proven path to get fully booked and properly paid, Isi’s story is for you.Key Takeaways 📝Mindset shifts are essential: Isi’s biggest breakthroughs came from changing her thinking around self-worth, pricing, and boundaries.Packages aren’t salesy: Switching from single sessions to packages made a huge difference for Isi’s clients and her own business sustainability.Support and community: Group coaching and peer accountability kept Isi focused, motivated, and helped her avoid burnout.Real results: Isi’s revenue jumped from just over £3k to £4.3k a month, all while working fewer hours and feeling less stressed.Boundaries and values: Saying no and getting clear on what matters most is key to building a business that works for you.Resources & Links 🔗Join the Evolve waitlist: Don’t miss out next time—places are limited! https://join.thrive-businesscoaching.com/evolve-listConnect with Isi Booker: https://isibookerphysio.com/prices/Episode SponsorSponsored by VBS Medical Ltd, exclusive distributor in the UK and Ireland of K-Laser Therapy & Indiba Radiofrequency Therapy. To learn more about K-Laser Therapy, visit: https://klaseruk.co.uk/why-klaser/To learn about Indiba Radiofrequency Therapy, visit: https://vbsmedical.com/product/indiba-radiofrequency/ Book your free trial at https://vbsmedical.com/contact/ – quote "THRIVE" to receive a free set of goggles or Indiba cream with your equipment purchase.Thanks for listening!If this episode resonated, please subscribe, leave a review, Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1
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Jul 4, 2025 • 18min

Thrive Through Summer Bonus EP01 - The Summer Struggle Is a Mindset Problem (not a business one)

I'd love to hear from you 'text the show'Welcome 👋Hello my lovely people! Welcome to this juicy bonus episode of the Treat Your Business Podcast. I’m Katie Bell, and yes, I am 37 weeks pregnant, recording podcasts while preparing to go on maternity leave and exit two businesses at the same time. Because why not throw in four bonus episodes for you to enjoy over the summer? My gut told me you needed this, so here we are!Episode Summary 🌞This is the first episode of my brand new “Thrive Through Summer” bonus series. I created this for clinic owners and business owners who want a summer that isn’t defined by financial dips or emotional burnout. Whether you’re juggling kids, staff on holiday, or just trying to take some well-deserved time off, this series is all about flipping the script. Summer doesn’t have to mean lost momentum or money. Let’s make it a season of leverage, not survival.Key Takeaways 🌱Mindset is everything. The expectation of a slow summer can become a self-fulfilling prophecy. Plan for the season, don’t just react to it.You deserve time off. Your business should support your need for rest, not fight against it.Vision needs space. You cannot grow your clinic from a place of depletion. Taking intentional time off leads to creativity, better leadership, and stronger boundaries.Rest is revenue generating. Your worth isn’t measured by how available you are. Model healthy boundaries for your team and your clients.Leverage the summer slowdown. Step back from the doing and review your business design, delegate, automate, and pre-sell packages.Set clear boundaries. Book your own time off first, communicate plans early, and set digital boundaries for true rest.Less is more. Focus on the one or two things that protect your revenue and profit right now. If your business relies on you 24/7, it’s time to make a change.Resources & Links 🔗Sponsored by VBS Medical Ltd, exclusive distributor in the UK and Ireland of K-Laser Therapy & Indiba Radiofrequency Therapy.To learn more about K-Laser Therapy, visit: https://klaseruk.co.uk/why-klaser/To learn about Indiba Radiofrequency Therapy, visit: https://vbsmedical.com/product/indiba-radiofrequency/Book your free trial at https://vbsmedical.com/contact/ – quote "THRIVE" to receive a free set of goggles or Indiba cream with your equipment purchase.Curious about our Evolve programme? The waitlist is open for September. If you’re ready to earn more while doing less and build a business that serves your life, not swallows it, check out the link for more details: https://join.thrive-businesscoaching.com/evolve-list If this resonates, here’s where to go 🚀You’ve built something incredible. Now it’s time to step into a season where your business works for you, not the other way round. If this episode resonated with you, take action - don’t just listen and move on. And if you’re not already a member of our Thrive Programmes, explore the Evolve waitlist 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1
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Jul 2, 2025 • 42min

136 Unlocking the Power of Laser Therapy: How K-Laser is Transforming Clinics and Patient Care

I'd love to hear from you 'text the show'Welcome 👋Welcome back to the Treat Your Business podcast. I’m Katie Bell, and if you’ve ever wondered whether investing in advanced technology like laser therapy could truly transform your clinic, both for your patients and your business, this episode is for you. I’m joined by Dr. Stephen Barabas, Medical Director of VBS Medical, to demystify laser therapy, share real-world results, and answer the big question: is it worth the investment?Episode Summary 📝In this conversation, Dr. Stephen and I dive deep into the real impact of laser therapy in clinical practice. We talk about what laser therapy actually does, how it works at a physiological level, and the results clinics are experiencing in both patient outcomes and business growth. Dr. Stephen brings a wealth of experience from both veterinary and human medicine, sharing insights on integrating medical devices, marketing tips, and the future of technology in the health and wellness industry. Whether you’re “laser curious” or ready to take the leap, you’ll hear practical advice to help you make an informed decision about bringing new technology into your clinic.Key Takeaways ⭐Laser therapy is transforming clinics by improving patient outcomes and business performanceThe science behind laser therapy involves power, wavelength, and pulsing, targeting specific tissues for healingK-Laser is used widely in both veterinary and human medicine, with proven results in pain management and rehabilitationClinics can see a strong return on investment through increased word of mouth, differentiation, and effective treatment packagesLeasing options make advanced equipment accessible, allowing clinics to profit from day oneMarketing, training, and ongoing support are crucial for successful integration of new technologyLaser therapy is especially profitable in podiatry and has emerging uses in women’s health and rehabilitationInvesting in technology helps clinics stand out and offer more to their clientsResources & Links 🔗K-Laser UK: klaseruk.co.ukVBS Medical: vbsmedical.comEpisode SponsorSponsored by VBS Medical Ltd, exclusive distributor in the UK and Ireland of K-Laser Therapy & Indiba Radiofrequency Therapy.To learn more about K-Laser Therapy, visit: https://klaseruk.co.uk/why-klaser/To learn about Indiba Radiofrequency Therapy, visit: https://vbsmedical.com/product/indiba-radiofrequency/Book your free trial at hTreat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1
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Jun 25, 2025 • 44min

135 How AI is Revolutionising First Sessions in Private Practice

In this engaging conversation, Paul Baker, a seasoned physio with nearly 30 years of experience and creator of GoClinic.ai, discusses transforming initial assessments in private practice. He reveals how AI can shift history taking to before appointments, freeing up time for meaningful patient interaction. Baker emphasizes the importance of standardizing assessments to enhance diagnostic confidence and improve patient outcomes. Their discussion highlights the integration of innovative tools that streamline the treatment process while fostering trust and satisfaction among patients.
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Jun 18, 2025 • 26min

134 Why You Are Still Knackered: The 7 Types of Rest Every Clinic Owner Needs

I'd love to hear from you 'text the show'WelcomeHello and welcome to Treat Your Business. I am Katie Bell and today I am talking about why you are still knackered, even with sleep and downtime. Turns out, there are seven different types of rest and knowing which one you need is the real key to feeling energised.Episode SummaryFor years, I thought rest meant sleep, but there is so much more to it. In this episode, I share what I have learned about the seven types of rest and how your personality affects what you need. Whether you are a doer, perfectionist, dreamer, or procrastinator, you will find out how to recharge in a way that works for you and your clinic.What We CoverThe seven types of restHow your personality shapes your rest needsSigns you are depleted and what to doPractical tips for physical, mental, sensory, creative, emotional, social, and spiritual restWhy rest is a business strategyKey Takeaways✔ Rest is not one size fits all✔ Physical rest is more than sleep✔ Mental rest is giving your brain a break✔ Sensory rest means stepping away from screens✔ Creative rest helps when you feel stuck✔ Emotional rest comes from being honest✔ Social rest is about balance✔ Spiritual rest reconnects you to purposeResources & LinksSponsored by VBS Medical Ltd, exclusive distributor in the UK and Ireland of K-Laser Therapy & Indiba Radiofrequency Therapy.To learn more about K-Laser Therapy, visit: https://klaseruk.co.uk/why-klaser/To learn about Indiba Radiofrequency Therapy, visit: https://vbsmedical.com/product/indiba-radiofrequency/Book your free trial at https://vbsmedical.com/contact/ – quote "THRIVE" to receive a free set of goggles or Indiba cream with your equipment purchase.Let’s Put This Into PracticeWhich type of rest will you focus on this week? Do a self-audit and let me know. If this helped you, share it with someone who needs the right kind of rest too. Thanks for listening - see you next week!Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1
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Jun 11, 2025 • 21min

133 Shiny Object Syndrome: The Hidden Cost of Distractions in Your Clinic

I'd love to hear from you 'text the show'Welcome to the Treat Your Business Podcast. This episode is all about shiny object syndrome and the hidden cost of distractions in your clinic. If you have ever thought about adding a new class, bringing in a new therapist, or launching another service to fix your revenue problem, this episode is for you.📝 Episode SummaryAs clinic owners, it is easy to chase new ideas, thinking they will solve our challenges. In this episode, I talk about why adding more services is not always the answer and what you should be focusing on instead. I share real examples from clinics who have tried to diversify too quickly, the impact it has on profit and team focus, and why less really is more. I explain how distractions and dilutions show up in your business, why they can hold you back from real growth, and how to avoid the common traps that keep you stuck.I also discuss the visionary mindset, the temptation to copy competitors, and the pressure we feel from clients and staff to try new things. You will hear why it is essential to double down on your core offer, keep your business simple, and focus on the activities that actually move the needle. If you are juggling too many ideas, this episode will help you regain clarity and direction.✨ Key TakeawaysChasing new services and ideas is often an escape from the hard stuff—clarity, strategy, and financial planningAdding new offers can create more work but not more profitThe real cost of distractions: months of effort, money, and energy that could be better spent elsewhereSaying yes to something new means saying no to something else—focus on growing one strong tree firstLess is more: a simple business is a great businessWrite down your ideas, but do not act on everything at onceBringing in new services often causes a short-term drop in revenue and profit—be strategic and selectiveFOCUS: Focus On One Course Until SuccessfulIf you feel lost or stuck, reach out for help and get support🔗 Resources and LinksEpisode SponsorSponsored by VBS Medical Ltd, exclusive distributor in the UK and Ireland of K-Laser Therapy & Indiba Radiofrequency Therapy.To learn more about K-Laser Therapy, visit: https://klaseruk.co.uk/why-klaser/To learn about Indiba Radiofrequency Therapy, visit: https://vbsmedical.com/product/indiba-radiofrequency/Book your free trial at https://vbsmedical.com/contact/ – quote "THRIVE" to receive a free set of goggles or Indiba cream with your equipment purchase. If you are feeling overwhelmed by new ideas or not sure where to focTreat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

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