141 Where Are My Patients Coming From? Marketing Attribution with Charlie Klatch

Aug 6, 2025

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Welcome
Welcome back to the Treat Your Business Podcast. I’m Katie Bell and today I’m joined by Charlie Klatch, founder of Klatch, a healthcare marketing agency that’s all about helping clinics like yours grow in a way that’s both strategic and sustainable. If you’ve ever found yourself rolling your eyes at projections or wondering where your new patients are actually coming from, you’re in the right place.

Episode Summary
In this episode, Charlie and I get real about marketing attribution – yes, that “not-so-sexy” topic that’s actually the key to unlocking your clinic’s growth. We talk about why it’s so important to know exactly where your leads are coming from, how to track what’s working (and what’s not), and why making decisions based on data rather than guesswork is the way forward. Charlie also shares what to look for in a marketing agency, how to build trust with your marketing partners, and why brand building and collecting reviews are your best friends right now. Plus, we touch on the impact of AI search and how clinics can stay ahead without getting overwhelmed by all the techy stuff.

Key Takeaways
✨ If you can’t measure it, you can’t manage it – attribution is everything
✨ Transparency and trust are non-negotiable when working with agencies
✨ Brand building and collecting reviews are the new superpowers for clinics
✨ Focus on location and name when starting out – they make a huge difference
✨ Don’t get lost in the tech – get your fundamentals right and growth will follow
✨ Compounding good decisions over time creates a real growth machine

Resources & Links

🔗 Find out more about Klatch and book a discovery call: https://www.klatch.co.uk/
Enrolment now open for Sept EVOLVE Programme: https://join.thrive-businesscoaching.com/evolve-sept25

Episode Sponsor

VBS Medical Ltd, exclusive distributor in the UK and Ireland of K-Laser Therapy & Indiba Radiofrequency Therapy.
To learn more about K-Laser Therapy, visit: https://klaseruk.co.uk/why-klaser/
To learn about Indiba Radiofrequency Therapy, visit: https://vbsmedical.com/product/indiba-radiofrequency/
Book your free trial at https://vbsmedical.com/contact/ – quote "THRIVE" to receive a free set of goggles or Indiba cream with your equipment purchase.

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

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