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Welcome back to this week's episode of the Treat Your Business podcast.
Do you write a blog? Or do you think you should be writing a blog?
Have you written them in the past and then it's kind of gone off the to do list and you've not put one on the website for ages, and what you want to think about is what position you are in in terms of marketing right now.
Are you somebody that has a marketing plan? Tune in to hear what Katie has to say about blogs.
Key topics Katie and Jo cover in todays episode:
- Why you need to write a blog post.
- Writing a blog in the techie side of it is about boosting your SEO and Google position.
- Why you need to know what people are searching for.
- Having a blog can build your audience.
- How to use AnswerThePublic.com.
- The call to action doesn’t always have to be a call to action.
- Why you need to make sure your images are royalty free.
- Why being visible and having an effective marketing strategy creates impact.
- Most business owners don’t have a marketing plan because they’re worried they’ll get it wrong.
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