Business Wars

Death Row Records vs Bad Boy Records | Life After Wartime | 6

Sep 27, 2021
Naima Cochrane, a music and culture journalist and former industry executive, dives deep into the fierce rivalry between Death Row and Bad Boy Records. She shares insights on the impact of the gangsta rap era and how it shaped the hip-hop industry. The discussion touches on the tragic losses of Tupac and Biggie and Faith Evans' pivotal role in this war. Cochrane also highlights the evolution of female representation in hip-hop and contrasts the past with today's emerging voices, emphasizing the ongoing challenges and opportunities in the industry.
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INSIGHT

Gangster Rap's Impact

  • Gangster rap's commercial success was threatened by violence, marginalizing the genre.
  • The deaths of Biggie and Tupac, young artists with immense potential, represent immeasurable losses for hip-hop.
ANECDOTE

Rappers' Reaction to Fame

  • Young rappers, like Biggie, felt a sense of invincibility due to their newfound fame and wealth.
  • This feeling contributed to a "the world is ours" attitude, as expressed by Biggie.
INSIGHT

East Coast-West Coast Beef Origins

  • The East Coast-West Coast rivalry stemmed from a minor incident between Tupac and Biggie.
  • This escalated due to Tupac's sensitivity, fueled by his role in the movie Juice, and misinterpretations of Biggie's song "Who Shot You?".
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