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Death Row Records vs Bad Boy Records | Life After Wartime | 6

Business Wars

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The 90s Hip-Hop Renaissance

This chapter examines the transformative era of the 90s in hip-hop, focusing on artists' crossover successes and their struggles with fame and societal issues. It highlights the intense East Coast-West Coast rivalry, particularly the tragic feud between Tupac and Notorious B.I.G., and how their deaths reshaped the music industry. Additionally, it addresses the evolution of hip-hop themes from survival to celebrating success and wealth, while acknowledging the ongoing influence of gang culture in contemporary music.

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