Marketing Against The Grain

OpenAI Made A HUGE Mistake! Sora Launch + Product Review

34 snips
Dec 12, 2024
OpenAI's Sora launch is hilariously critiqued as a chaotic disaster. Users faced frustrations with access and quality, sparking lively discussions about AI expectations. The hosts dive into the bizarre results of automated video generation, celebrating its strengths while calling out its quirks. They also explore AI's marketing potential, balancing creativity with the business world. Ethical implications and future possibilities for AI development are critically examined, making for an entertaining and insightful conversation.
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ANECDOTE

Sora Launch Fumble

  • OpenAI's Sora launch was considered a fumble due to server issues and access limitations, even for paid users.
  • Kipp Bodnar couldn't access Sora despite being a ChatGPT Enterprise user, highlighting the botched rollout.
ANECDOTE

Sora's Quirks and Strengths

  • Kieran Flanagan noticed a bizarre towel-to-foot transformation in a Sora-generated video featuring a shark.
  • While some photorealistic aspects like nature scenes impress, integrating humans or text often leads to errors.
ADVICE

Using AI for Prototyping

  • Use new AI innovations for playful experimentation and concept prototyping.
  • Sora's current strength lies in quickly visualizing ideas before investing in full-scale production.
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