30 Minutes to President's Club | No-Nonsense Sales #543 - How to Build a Deal Closing Machine With Screenshot References | Krysten Conner
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Jan 29, 2026 Krysten Conner, a top enterprise and mid-market rainmaker known for repeatable reference-driven wins. She shows why raw customer screenshots and simple proofs beat polished case studies. Learn when to swap reference calls for screenshots, how to prep authentic references, and ways to systematize social proof to accelerate and de-risk late-stage deals.
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Use Raw Screenshots As Proof
- Save raw customer messages (texts, DMs, emails) as screenshots and reuse them in prospecting and late-stage deals.
- Use these unpolished proofs to lower buyer risk and accelerate decisions.
Write Referral Emails For Customers
- Write the referral email for your customer and make it trivial for them to forward.
- Use the PEERS framework: Problem, Experience, Implementation, ROI, Support.
Trade Concessions For References
- Build reference commitments into contracts as quid pro quo for concessions.
- Request logos, reference emails/calls, or video case studies in exchange for special terms.