How top sellers use customer proof to reduce risk, accelerate deals, and close with confidence featuring Krysten Conner’s real world framework for social proof, references, and late stage deal momentum.
🎙️ ACTIONABLE TAKEAWAYS:
- Screenshots beat polished proof: Raw texts, DMs, and unpolished customer messages feel real and instantly lower buyer risk. Use them in prospecting and late stage deals instead of overproduced case studies.
- Stop defaulting to reference calls: Reference calls are the highest effort option. First try screenshots, forwarded customer emails, tailored demos, or CSM intros to answer the real risk behind the ask.
- Prep references to tell the truth: The best reference includes a hiccup and how it was fixed. Perfect stories feel fake. Credible stories close deals.
- One thing to do right now: Spend 30 minutes pinging past customers you built relationships with. No ask. Just a check in. Build your reference list before you urgently need it.
KRYSTEN’S PATH TO PRESIDENT’S CLUB:
- Doing 14X what anyone had done in her territory
- Being #1 in new logo acquisition on her team
- Achieving a 47.6% win rate
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☎️ Cold Call Course: https://bit.ly/4jqQ4w2
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