FranklinCovey On Leadership Tim Brown: The Intersection of AI and Human Creativity in Design Thinking
Oct 14, 2025
Tim Brown, Chair of IDEO and author of 'Change by Design,' explores the dynamic intersection of AI and human creativity. He shares his proudest work reinventing schools in Peru and highlights the complexity of designing for multiple stakeholders. Tim emphasizes that design thinking is not a formula but a commitment involving diverse teams. He also discusses the significance of human taste amidst AI collaboration, warning against overreliance on technology in divergent thinking. Tim asserts that leadership should be approached as a design problem, fostering shared purpose and innovation.
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Designing A Scalable School System
- Tim Brown described designing a new school system in Peru that included campuses, classrooms, tech, teacher training, and business models.
- The Innova schools now exceed 70 locations and deliver joyful, world-class education at about $150/month.
A Kitchen That Feels Like Good Design
- Tim praised Henry Built's Space Theory kitchen for its product quality and thoughtful installation process.
- He found the remodeling experience joyful and the kitchen delightful to use daily.
Core Mindsets Of Design Thinking
- Design thinking is a set of mindsets and methods to move from nothing to implemented ideas.
- Key mindsets include user-centered research, divergent idea exploration, and learning by making prototypes.
