The Assignment with Audie Cornish Are College Athletes Cashing In and Killing the Game?
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Mar 20, 2025 Discover how college athletes are now cashing in thanks to the NCAA’s new NIL policy. Hear captivating stories from former All-American gymnast Savannah Schoenherr as she navigates the chaotic world of endorsements. Explore the stark differences between male and female athletes in this evolving landscape, and the implications for underrepresented sports. Delve into the tension between financial gain and passion for the game, and consider the future of college athletics in this brave new world.
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Women in NIL
- Women athletes are benefiting more from NIL deals than men.
- This shift has sparked discussions about gender and pay equity in sports.
NIL's Impact on Gymnastics
- Savannah Schoenherr, a gymnast, had to choose between Olympics and college due to amateurism rules before NIL.
- NIL now allows athletes to pursue both, monetizing their skills.
Lack of Initial Guidance
- Schoenherr's college staff initially avoided discussing NIL due to a lack of understanding.
- Athletes had to rely on self-education to navigate the new rules.