The Assignment with Audie Cornish
Are College Athletes Cashing In and Killing the Game?
Mar 20, 2025
Discover how college athletes are now cashing in thanks to the NCAA’s new NIL policy. Hear captivating stories from former All-American gymnast Savannah Schoenherr as she navigates the chaotic world of endorsements. Explore the stark differences between male and female athletes in this evolving landscape, and the implications for underrepresented sports. Delve into the tension between financial gain and passion for the game, and consider the future of college athletics in this brave new world.
29:41
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Quick takeaways
- The NCAA's NIL policy has enabled college athletes, especially women, to profit from their fame, marking a significant cultural shift in sports.
- Despite newfound opportunities, student-athletes face challenges in navigating the NIL landscape, risking exploitation and revealing the need for better support systems.
Deep dives
The Shift in NCAA Regulations
The NCAA's recent changes regarding student-athletes' ability to profit from their name, image, and likeness (NIL) have transformed the landscape of college sports. Previously, student-athletes were prohibited from making any money, leading to a system that many perceived as unjust, given the billions generated by collegiate sports. With the new regulations, athletes can now engage in sponsorship deals, which has sparked concerns about the implications for amateurism in sports. Critics argue that the deregulation has created a 'wild west' scenario, where financial incentives distort the competitive balance and traditional values of college athletics.
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