The Assignment with Audie Cornish cover image

Are College Athletes Cashing In and Killing the Game?

The Assignment with Audie Cornish

CHAPTER

NIL: The New Frontier in College Sports

This chapter examines the controversial effects of NIL deals on college athletics, highlighting the shift in player motivations towards financial gain over passion for the game. It discusses the implications for lesser-known sports and raises concerns about the sustainability of traditional college sports values amid the growing focus on athlete empowerment.

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