Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health BeefMaps.com is Connecting Ranchers Directly with Beef Consumers (WCP 465)
6 snips
Oct 27, 2025 RS June, co-founder of BeefMaps.com and the Beef Initiative, drives urban outreach to connect consumers with local ranchers. Shannon Ebersole, a rancher and co-founder of the Beef Initiative, coaches ranchers on direct sales. They discuss how BeefMaps facilitates consumer access to diverse local beef, consumer preferences for fresh produce, and the importance of community resilience. With strategies for increasing rancher profitability through direct sales, they emphasize trust-building and the cultural benefits of local food systems.
AI Snips
Chapters
Transcript
Episode notes
Direct Links Keep Value Local
- BeefMaps prioritizes direct connections: listings link to a rancher's own website so the rancher secures customers.
- The platform acts as a broadcast unit while avoiding becoming another centralized middleman.
Show Faces To Build Trust Fast
- Use human faces and family photos on listings to build trust quickly and attract customers.
- Lead traffic to ranchers' websites and capture emails for follow-up storytelling and sales.
Local Demand Drives Decentralized Scaling
- Consumers overwhelmingly prefer local producers and want community-based food systems.
- Scaling local processing and decentralized networks is central to BeefMaps' mission.