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Shannon Ebersole
Rancher and co-founder of the Beef Initiative who helps ranchers market direct-to-consumer beef, provides coaching on processing and sales, and shares ranch stories to build consumer trust and local food connections.
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Oct 27, 2025
• 1h 7min
BeefMaps.com is Connecting Ranchers Directly with Beef Consumers (WCP 465)
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RS June, co-founder of BeefMaps.com and the Beef Initiative, drives urban outreach to connect consumers with local ranchers. Shannon Ebersole, a rancher and co-founder of the Beef Initiative, coaches ranchers on direct sales. They discuss how BeefMaps facilitates consumer access to diverse local beef, consumer preferences for fresh produce, and the importance of community resilience. With strategies for increasing rancher profitability through direct sales, they emphasize trust-building and the cultural benefits of local food systems.
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