

RV205 - Building Content Momentum
33 snips Aug 16, 2024
Chris, an expert in B2B content marketing, shares valuable insights on building content momentum. He discusses setting proper KPIs and the importance of understanding customer needs. Chris emphasizes using AI to differentiate original content while leveraging user feedback for improvement. He also highlights the effectiveness of long-form content and innovative social media strategies, particularly on LinkedIn. Engaging directly with customers and prioritizing messaging based on feedback are crucial for sustainable growth in a competitive landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 4min
Navigating AI-Driven Content Creation
04:12 • 6min
Building Content Momentum in B2B
09:52 • 13min
Harnessing Language for Differentiation in Business
23:08 • 3min
The CEO's Essential Role in Understanding Customer Needs
25:46 • 3min
Navigating Social Media Strategies
29:02 • 11min