GTM Live
RV205 - Building Content Momentum
Aug 16, 2024
Chris, an expert in B2B content marketing, shares valuable insights on building content momentum. He discusses setting proper KPIs and the importance of understanding customer needs. Chris emphasizes using AI to differentiate original content while leveraging user feedback for improvement. He also highlights the effectiveness of long-form content and innovative social media strategies, particularly on LinkedIn. Engaging directly with customers and prioritizing messaging based on feedback are crucial for sustainable growth in a competitive landscape.
40:26
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Quick takeaways
- Establishing appropriate KPIs aligned with company stages is vital for B2B marketing success to ensure tangible revenue outcomes.
- Engaging directly with customers to understand their needs fosters differentiation and allows for the creation of unique insights in content marketing.
Deep dives
Setting Effective KPIs for B2B Marketing
Establishing Key Performance Indicators (KPIs) is crucial for B2B marketing success, particularly in early-stage companies. It's essential to align metrics with company stages, recognizing that sub-10 million ARR businesses may need different strategies compared to larger firms. A focus on macro data — such as pipeline and revenue performance — is preferable over micro metrics like likes and comments, which may cloud the bigger picture. This approach can prevent disillusionment in the C-suite by ensuring that marketing efforts are directly linked to tangible revenue outcomes.
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