Chris joined Adam Kitchen live to talk about building momentum with content marketing in the B2B space. Chris shares his expert insights on setting the right KPIs and metrics, distributing content effectively, and ensuring it differentiates in a competitive landscape. He offers a fresh perspective on creating net new knowledge and leveraging technology like AI to bolster content creation and distribution.

Chris emphasizes the importance of a thorough understanding of customer issues and iterating solutions based on tangible feedback. He also reflects on his journey, explaining the significance of engaging directly with customers to refine messaging and solve real problems. The conversation further explores the evolving landscape of social media marketing, including the relevance of platforms like LinkedIn and the strategic use of long-form content to foster trust and visibility. Chris offers a pragmatic approach to prioritizing efforts and illustrates how to tackle various target audiences efficiently.

If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm