The Jess Larsen Show on Innovation & Leadership

Demand Sides Sales 101 with Bob Moesta

Dec 16, 2020
The podcast discusses the importance of understanding customer needs, conducting jobs to be done interviews, and the concept of demand-side sales. They also explore the causal factors behind real estate investments and emphasize the value of clarifying questions and empathy in conversations.
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 2min
2
Understanding Customer Needs and System Design
02:14 • 21min
3
Understanding Jobs to be Done Interviews and Tips for Conducting Them
23:21 • 3min
4
Understanding Demand-Side Sales and the Value Code of Consumers
26:34 • 3min
5
Understanding the Causal Factors Behind Real Estate Investments
29:30 • 19min
6
Importance of Clarifying Questions and Empathy
48:26 • 2min
7
Wrapping Up and Announcing a Sponsor
49:57 • 2min