EO Follow this 2-week plan to build a great businessㅣPhil Libin (2/2) | EO
Dec 15, 2025
Phil Libin, a serial entrepreneur and founder of Mmhmm and Evernote, shares insights into his unique approach to building successful products. He advocates for diversity in hiring and outlines the 'Two-Week Plus Two-Week Product Method' to identify opportunities. Phil highlights Mmhmm's purpose in combatting remote meeting fatigue and presents a straightforward four-year growth plan. He also delves into the significance of recognizing luck in success and emphasizes the importance of choosing meaningful missions for teams.
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Two-Week Problem Discovery Method
- Observe your daily routines for two weeks and note repeated tasks you dislike.
- Then watch your target customers for two weeks and pick problems they do often but dislike.
Mmhmm Started As A COVID Hack
- Mmhmm began as a playful hack to make Zoom calls less boring during COVID.
- Positive feedback from teaching and peers convinced Phil to turn the prototype into a company.
One-Page Four-Year Plan
- In year one, build the product and team; in year two, seek product-market fit by talking to users.
- Year three focus on scaling by simplifying the product, and year four aim for profitability.