Timestamps: 1:04 - Dropping out of college 6:53 - Selling a company for $26M at 30 13:00 - Evernote in 2007 38:18 - The out-of-office world 40:40 - Choosing where to live About Phil Libin: Phil Libin is the co-founder and former CEO at Evernote, the world’s best known note-taking app. Prior to Evernote, he built Engine5 and CoreStreet. He holds a BA in Computer Science from Boston University, which he began in 1989 and only finished in 2019. He originally dropped out shortly before graduating. Phil did not originally plan to become an entrepreneur, but despite his ambitions of working a steady job for a large company, he just couldn’t commit to that sort of life and instead prefered to build companies with his friends. It was only 20 years into this career that it occurred to him entrepreneurship was a valid option. He sold his company Engine5 for $26M in January 2000, right before the dot com bubble burst. Phil was 30 years old at the time. 25% of the money earned by the founders was held in escrow for 2 years — which turned out to be a very good thing, because the remaining 75% they invested into companies which then very quickly went bust. Around 2007, Phil and his team got to thinking about building something like a cognitive prosthesis, a second brain — the note-taking app to conquer all. Their research led them to a California team of scientists working on a very similar product, and they decided to combine the teams. Originally, Evernote was a product intended for journalists and investors. In 2015 Phil Libin stepped down from his CEO role at Evernote (remaining as Chairman until 2016) and moved on to new projects, such as the product studio All Turtles and the video communication company mmhmm. Memorable Quotes: "As young entrepreneurs, we always felt like we were failing. Like the reason we were starting these companies was because we couldn’t get real jobs." Resources Mentioned: Continuous Glucose Monitor 1491, by Charles C. Mann Kindle Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest  initiatives. That way, there’s no excuse for missing out on live shows,  weekly give-aways or founders dinners!

For our Wednesday show this week, Natasha and Alex Chris had prior Equity guest Phil Libin back for a chat. Libin was first on our show a while back to chat about his startup studio. But since then, he's been a little busy.You may recall that mmhmm, Libin's project to build a better video communication service, raised $100 million the other week. And we here on the Equity pod made a little bit of fun at the number. It was just so very much money for a roughly one year old company. What was the company going to use it for?Well, Libin's folks got in touch and so we decided to just have him on to chat. And we wanted him back because he was one of the most memorable guests on the show, frankly, thanks to his candor the last time around.So, what did we get into? A refresh on the mmhmm story, and notes from Libin about what's ahead for his company. It certainly has the cash to pursue its vision. But as we learned, building software for a variety of platforms comes with challenges. Challenges that are ameliorated by having lots of smart staff. So, that's where the money is going.Regardless, it was good sporting of Libin to come back for another chat. Equity is back Friday morning with our news roundup. Make sure to follow the show on Twitter, as we're doing the odd Twitter space that you won't want to miss. Credits: Equity is produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.

Phil Libin, CEO of All Turtles, talks about the prerequisites for starting a company, including the importance of exceptional co-founders and assembling a talented team. He shares his experience merging companies and creating Evernote, as well as the pitfalls of being overly clever with company structure. He also discusses the desperation of securing an investment and the challenges and rewards of starting a company.

All Turtles CEO Phil Libin answers questions from founders: should early-stage founders prioritize data or instincts, building global products, ML risks, thoughts on remote work Join the TWiST Slack: https://launchevents.typeform.com/to/kLq5Bi Mentioned during the AMA: Phil's First appearance on TWiST: https://www.youtube.com/watch?v=pSYdwNHCmJA Phil presents his state machine that answers all growth questions: https://www.youtube.com/watch?v=UjyhDOb_j1I All Turtles Product Taxonomy podcast: https://www.all-turtles.com/podcast/episode-50-product-taxonomy-how-we-classify-product-pitches/ Questions: 1:03 Knyck: In your state machine model, how early should companies prioritize looking into resurrection, lines 5&9, of inactive users into low and high-value users? 2:36 David: Thoughts on Notion? I’ve been an Evernote user since ’08 but Notion seems to be winning over some Evernote fans. 3:11 Tom: 1) As CEO, what brings you the most joy as a CEO, any examples? 2) As a Software Engineer, what was one of the most difficult things you had to overcome? 3) What’s one thing early founders don’t think is as important as it really is? (Besides culture) 9:54 Graham: During the early days (pre-product market fit), do you think that more metrics are always better for founders, or would you recommend focusing on those north star metrics that can keep founders focused on the most important business levers? 12:32 Craig: How have any setbacks or failures in the past changed the way you approached problems or roadblocks. What changes will you make after COVID? 17:04 Andrii: How would you compare Notion vs Roam research vs Evernote? What are some strong and weak features of each platform? 18:26 Jeff: Have you completed your goal yet of 1 pull up? 19:36 Sina: As you said: “Many companies focus on just one market and build up from there” but you guys invest in a global presence early on in the process and tried to have users from the Asia Pacific regions from the early days. How did you guys manage to do that? Was it only marketing campaigns or did you guys have strategic partners in that region? 23:31 Tatiana: Do you consider in this matter taking some mentoring as a real addressed help? If so, I would like to take this opportunity to apply for your mentoring, if possible. What will be the best way to contact you and introduce myself? 24:39 Luke: Which products being developed at All Turtles are you most excited about? 27:59 Presh: What’s your framework for deciding which products/problems you’d like to focus on/solve at All Turtles? 30:47 Catharine: Aside from changing how you eat, what are the other two things you’ve done that have transformed your life? 32:53 Jason: Can you talk about your massive weight loss and how that did/didn’t impact you as a founder/leader? Do you think you were perceived differently based on your weight as a founder/leader? 38:02 Alex: We’re building a real-time platform called answerable and we’re wondering at what critical tipping point a platform has enough data to really derive good insights? 40:49 Alex: What would you suggest for a very regulated company (SEC) where user testimonials + referrals are either straight up not allowed or require super fine inspection to avoid being sued? 42:12 Juan Juan: I remember your story when you were planning to close down Evernote then an Angel came to your rescue writing a check that gave you the runway to success. How did that happen and what were you feeling at that time? 44:04 Vitaly: How do you estimate tech risks while investing/building a ML product? 47:08 Tammy: Will remote work actually be permanent? 48:51 Vince: After scaling Evernote and then working as a VC, I’d assume you’d advise many companies not to go the VC funding route,

Phil Libin (@plibin) is the co-founder and executive chairman of Evernote. Evernote has roughly 150 million users, and I personally use it at least 10 times a day. It is my external brain for capturing all the information, documents, online articles, lists, etc. in my life. In this episode, Phil and I cover a ton. Here are just a few examples: - Philosophical and performance systems: Stoicism, electrical brain stimulation, and more - Phil's favorite lessons learned from Jeff Bezos (Amazon), Reid Hoffman (LinkedIn), and Hiroshi Mikitani (Rakuten) - Creating tech "for yourself" and Evernote's genesis story, leading to approximately 150 million users - The best toast in Singapore, the best hamburger in Tokyo, and why "Goat Simulator" is amazing. - Long-term (10,000-year) thinking and real versus imagined threats More importantly, he digs into his "a-ha" moments, and what you need to do bring your next big idea to life. Links, resources, and show notes from this episode can be found at http://fourhourworkweek.com/podcast This episode is sponsored by 99Designs, the world’s largest marketplace of graphic designers. Did you know I used 99Designs to rapid prototype the cover for The 4-Hour Body? Here are some of the impressive results. Click this link and get a free $99 upgrade. Give it a test run... This podcast is also brought to you by Athletic Greens. I get asked all the time, “If you could only use one supplement, what would it be?” My answer is, inevitably, Athletic Greens. It is my all-in-one nutritional insurance. I recommended it in The 4-Hour Body and did not get paid to do so. Get 50% off your order at Athletic Greens.com/Tim Enjoy!***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Interested in sponsoring the podcast? Visit tim.blog/sponsor and fill out the form.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.