Equity

The mmhmm story and how it plans to spend its $100M

Jul 28, 2021
Phil Libin, founder of mmhmm and former Evernote leader, returns to share insights on his innovative video communication service. He discusses securing $100 million in funding and the commitment to enhancing user experience. Libin emphasizes the importance of building a diverse team to tackle software challenges. The conversation also touches on the evolution of video conferencing since the pandemic and advocates for asynchronous communication as a means to improve collaboration and flexibility in modern work environments.
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ANECDOTE

mmhmm's Origin

  • mmhmm began as a joke in May 2020 during the pandemic lockdown.
  • Phil Libin and his team experimented with video tools to alleviate boredom, using a green camping towel as a makeshift green screen.
ANECDOTE

From Joke to Prototype

  • Phil Libin used a green camping towel for visual effects during Zoom calls.
  • He created a quick prototype and showed it to investors like Roelof Botha at Sequoia, who encouraged him to develop it further.
INSIGHT

Fundraising Philosophy

  • Phil Libin views fundraising as an obligation, not an accomplishment.
  • He believes that raising money quickly requires a plausible big-picture idea and a product people want immediately.
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